Friday, May 18, 2012

The Many Faces of Web Linking | Internet Marketing News - Search ...

Are you ready to make a statement with your online business? Do you have a product or service that you know people want? After spending time and money getting your website up and running, do you need to get started in capturing Internet visibility? If so, then you certainly want to take the time to learn about the many different options specific to web linking.

The bottom line is that if web links are created the right way, they can have a dramatic impact on the number of people who visit your site and ultimately, the number of sales. Just make sure that you do not use web linking as the sole means of website promotion, since it is only one tool. However, web linking can make a huge difference in the level of success you enjoy. The following are the three most common avenues for web linking.

1. Inbound ? Inbound web links are those that show up on other websites and direct traffic to your site. What makes inbound web links so easy to work with is that they can be placed in a variety of genres, including blog sites, articles, directories, and well-written press releases. No matter the direction, inbound web links need to have relevance to your site and the type of product or service you are selling. The result is that search engines rank your site much higher, and you ultimately enjoy more traffic.

2. Three-Way ? Another popular type of web link is with three-ways. Actually, of all web links, this is by far the easiest to work with while still seeing a significant impact. Three-way web links work by having one website link to another, with the second website linking to a third site, and so on. While three-way web links can be done by the site owner, they can be time-consuming. Many people hire a professional third party and pay a fee for them to handle the process.

3. Reciprocal ? Finally, reciprocal web links occur when your website links to other websites, and those sites linking back to your site. This is kind of an ?I?ll scratch your back if you scratch mine? concept, which is why it works. Finding an online business that complements or enhances yours creates an alliance whereby both websites are using web links to not only boost their own business, but the business of the other site as well.

Remember, these methods of web linking are only three possibilities. There are many other opportunities for building links. For this reason, it is important to do your homework and make the right decision. Once the web links have been established, you can simply allow them to do the work for you, bringing more traffic to your site while you continue using other Internet marketing techniques.

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